SOCIAL MEDIA MARKETING
DEVELOPED BY
@ARAVIND_MAHARAJ6
SOCIAL MEDIA MARKETING 4TH SEM SATAVAHANA UNIVERSITY
Title: Mastering Social Media Marketing, SEO, and Online Advertising
introduction
The objective of this course is to provide students with a comprehensive understanding of Social Media Marketing, Search Engine Optimization (SEO), and Online Advertising. By the end of the course, students will be proficient in building an online community, utilizing various social media platforms for marketing, implementing effective SEO strategies, and running successful online advertising campaigns.
Unit I: Social Media Marketing
Building an Online Community:
- Understanding the importance of social media marketing in establishing an online community.
- Strategies for building a strong online presence and engaging with target audiences.
- Exploring different platforms for social media marketing, with a focus on Facebook, Twitter, and LinkedIn.
- Understanding the unique aspects of marketing on Twitter and its potential for reaching a wide audience.
- Strategies for increasing followers, engaging with users, and optimizing content for maximum impact.
- Leveraging LinkedIn as a platform for employer branding and professional networking.
- Creating an effective company profile, utilizing LinkedIn Groups, and engaging with industry professionals.
- Understanding the fundamentals of Facebook advertising and its role in marketing campaigns.
- Exploring the different types of Facebook ads and their targeting options.
- Best practices for creating compelling ads and optimizing ad performance.
- Understanding the marketing potential of YouTube and video content.
- Creating a customized YouTube channel and optimizing videos for improved visibility.
- Monetization strategies and revenue generation through YouTube.
Unit II: SEO Foundation & Strategies
Understanding SEO:
Introduction to Search Engine Optimization (SEO) and its significance in online marketing.
Exploring the concept of organic search rankings and the role of search engines.
Understanding the principles of on-page and off-page SEO.
Content Optimization:
Techniques for optimizing website content for improved search engine visibility.
Keyword research and implementation strategies for targeting relevant search terms.
Creating high-quality, engaging, and SEO-friendly content.
Long-Term Content Planning:
Developing a long-term content strategy to attract and engage target audiences.
Understanding the importance of content calendars, content distribution, and content updates.
Keyword Strategy:
Conducting keyword research to identify high-potential keywords and phrases.
Incorporating keywords effectively into website content, meta tags, and headings.
Understanding keyword density and balancing optimization with natural language.
Link Building Strategies:
Understanding the importance of backlinks and their impact on search engine rankings.
Techniques for acquiring high-quality, relevant backlinks from authoritative websites.
Link-building best practices and ethical considerations.
Measuring SEO Effectiveness:
Utilizing analytics tools to track website performance, traffic sources, and user behavior.
Monitoring key metrics, such as organic traffic, bounce rate, and conversion rate.
Interpreting data to identify areas for improvement and optimizing SEO strategies.
Unit III: Online Advertising
Pay-Per-Click Advertising:
Introduction to Pay-Per-Click (PPC) advertising and its role in online marketing.
Understanding the basics of Google AdWords and other PPC platforms.
Creating effective ad campaigns, setting budgets, and targeting relevant keywords.
Advertising Tracking:
Implementing tracking mechanisms, such as conversion tracking and Google Analytics, to measure advertising effectiveness.
Analyzing data and making data-driven decisions to optimize campaigns.
Key Google AdWords Strategies:
Exploring advanced strategies for optimizing Google AdWords campaigns.
Maximizing ad relevance, quality score, click-through rates, and conversion rates.
Ad extensions, ad scheduling, and ad testing techniques.
Remarketing with Google:
Understanding remarketing and its benefits in re-engaging with potential customers.
Creating remarketing campaigns to target and convert previous website visitors.
Setting up audience lists, ad creative, and frequency capping.
Budget and ROI Tips:
Managing online advertising budgets effectively to maximize return on investment.
Strategies for optimizing budget allocation across different campaigns and platforms.
Tracking ROI metrics and making data-driven adjustments for improved performance.
B2B Remarketing Campaigns:
Developing remarketing campaigns specifically tailored for Business-to-Business (B2B) marketing.
Customizing strategies to engage and convert B2B leads effectively.
Identifying target accounts, creating segmented campaigns, and utilizing account-based marketing tactics.
Conclusion:
By mastering Social Media Marketing, SEO, and Online Advertising, students will gain valuable skills and knowledge in promoting brands, engaging with target audiences, optimizing website visibility, and running successful online marketing campaigns. With this comprehensive understanding, students will be well-equipped to navigate the dynamic digital marketing landscape and excel in the field.
